Social Media Tools to be Considered at Your Next Trade Show

Exhibitors today are going great lengths to create wonderful marketing masterpieces and connect with their prospects and customers in the nooks and corners of the world. Living in the technologically advanced world, we are at the cross roads where digital media has become an inextricable part of exhibitors brand promotional strategies in trade shows. Exhibitors today are going great lengths to create wonderful marketing masterpieces and connect with their prospects and customers in the nooks and corners of the world. Living in the technologically advanced world, we are at the crossroads where digital media has become an inextricable part of exhibitors brand promotional strategies in trade shows.

Here we give you a run-down of the widely-popular social media platforms:

Facebook: Back in 2004, Mark Zuckerberg blessed us all with his novel creation, Facebook which ultimately has brought a revolution in business communications and brand promotions. Establish awareness while building connections with the clients and prospects on Facebook. The potent tool gives you a unique platform to truly engage with your target audience. Get into a conversation with everyone who likes your page, comments on your posts or shares your updates. All you need is a strategy that tunes in with the customers’ needs and wants to harvest results.

Bonus Tip: Go Facebook live on the trade show floor!

Twitter: Create brand imagery with the fast, bit-sized updates on Twitter. One engaging tweet goes a long way in reciprocating your brand with new connections. Identify the Twitter keyword system and symbolize those keywords with ‘#’ (hashtags). The invaluable hashtags work like magic. They spread and give you an incredible ability to track who is talking about your brand and stay interconnected with them.#AppearTrendy&StayUpdated

YouTube: A smart trade show marketer today entices prospects with more than just a plain sales pitch. Videos are the fastest channel to entertain your audience and convey the creative informational content to your prospects. With visually captivating videos you give your audience a route to experience your brand and its innovation.

Bonus Tip: Testimonial videos go a long way in building credibility and trust among the audience.

LinkedIn: Make new connections, generate leads and build your brand at the only fully professional business platform, LinkedIn. This B2B platform gives you an opportunity to get your message straight to the decision makers. Personalize connection requests, join trade shows LinkedIn groups and update your profile with engaging brand-communicating content.

Content Marketing: Content Marketing absolutely should be a part of your marketing tactics. The written words have the power to communicate your brand’s value proposition and authenticity to the target audience.

The mantra for your success on all these social media platforms is: Easy to be found, tough to be forgotten. A right social media strategy on right time can wield you with magnificent outcomes. Embrace Social Media!

Five Ways to Increase your Network in Dubai Airshow 2017

Expanding their nexus of clients is the prime objective behind exhibiting in a trade show for any business. To achieve this objective; a strategy must be devised to maximize returns and mitigate any potential competition on the trade show floor. Expanding their nexus of clients is the prime objective behind exhibiting in a trade show for any business. To achieve this objective; a strategy must be devised to maximize returns and mitigate any potential competition on the trade show floor.

Networking goes way beyond shaking hands and sharing business cards. It is a personalized approach that leads to a relationship between an exhibitor and their attendees. It is a connection that turns your prospects into valuable clients for a lifetime.

Here are a few points to help you develop an effective strategy to network at Dubai Airshow 2017;

 1. Expressive Exhibit: Your exhibition is the face of your company in a trade show. Thus, designing an aesthetically pleasing exhibit at Dubai Airshow 2017 is a primary necessity to attract prospects. Go for a booth that mirrors the value proposition of your business and has an inviting ambiance.

2. Booth Staff: Networking is all about talking and listening. Your booth staff must be effectively trained to represent your company at its best. Welcoming and warm staffs engage prospects and also gives an opportunity to both the parties to know each other. It is important for the staff to represent the company values and possess the etiquettes to leave an excellent impression.

3. Interactive Tech: Use interactive technology to give attendees an end user experience at Dubai Airshow 2017. Devices such as tablets and touch screens can be used as a tool to let attendees experience your products in detail. They can also browse through your content as they please; giving them a more personalized experience and more time at your booth.

4. Engaging Activity: Including additional attractions such as a game or a fun questionnaire to captivate your audiences and make them stay and interact at your booth will give you time to know your attendees and also leave a mental signage of your brand.

5. Follow Up: Lastly, whatever interactions and contacts you exchanged and cataloged during the show; make sure to follow up with them after the show. Only this will give you a precise insight on your ROI. Though all attendees that happen to visit your exhibit will not be potential leads; but by devising a strategy based on the aforementioned pointers, you can funnel through general visitors and pay attention to potential investors.

Trade shows are rough waters to tread; surrounded by competitors on all side, a planned strategy can help you stand out and lead attendees to your booth to expand your network efficiently.

The Value of Human Interactions in Paris Airshow 2017

“The most powerful purpose that exhibitions serve is the ability to form long-lasting connections.”

Few things are as effective as personal interaction when it comes to business endeavours. A valuable conversation, a handshake or a lunch meeting; sows a seed of trust that grows and transforms into an invaluable partnership.  This potency of human interaction to effectuate trade has made exhibitions the lavish phenomenon that they are. The element of human interaction is as old as trade shows themselves. Few things are as effective as personal interaction when it comes to business endeavours. A valuable conversation, a handshake or a lunch meeting; sows a seed of trust that grows and transforms into an invaluable partnership.  This potency of human interaction to effectuate trade has made exhibitions the lavish phenomenon that they are. The element of human interaction is as old as trade shows themselves.

Paris Airshow 2017 is just two weeks away from its commencement. With all the decision makers and international delegators around, it becomes imperative to indulge in valuable conversations with them.

Make an efficient use of the priceless human interaction at Paris Airshow 2017; keep these rules in mind while you exhibit:

• Be extremely welcoming and make the attendees feel at ease. Take the first step and break the ice with a casual tonality.

• Interact and get to know people; ask questions to determine their problems and let them know how you can assist them.

• Get them to know you; familiarize them with your business and your readiness to work with them.

When attendees feel at ease; they are open to converse, and that leads you to a window of new opportunities. This opening is your chance to leave an impact and form alliances.

Paris Airshow 2017 is a big, broad platform with the largest possible room for your brand to make connections. The grand show brings together defence exhibitors and attendees from all over the world. No other platform serves such a collective showcase of innovation under one roof.

With competitors banking you from all sides and endless attendees perusing through your booth; it is imperative for you to strategize your interactions at the booth before the show.

The staffs employed at your booth represent your brand. Train them in advance to ensure that they portray the best of your company. Develop a layout of your interactions with your attendees. You can even brainstorm ways to break the ice by adding an informal touch to your conversation starters. At a booth, business is expected; but by making your attendees comfortable and letting them know that your primary concern is their requirements; you not only make them feel valued and empowered but also demonstrate the care culture of your brand sow a seed of trust and confidence.The consistent effort of trade show professionals to integrate technology with their exhibits has been an attempt to engage attendees and induce conversations. Human interaction is an invaluable tool when it comes to marketing. Despite changing landscapes it has remained the simplest, yet the most powerful element in business. Mastering this resource and making efficient use of it will assist your brand to form valuable alliances and portray its expertise on the floor of Paris Airshow 2017.

Spending large on trade shows but unable to maximize your ROI?

Want to be noticed by potential clients and be remembered long after the show? Large scores of product enthusiasts often spend enormous money with each trade show but are not satisfied with the returns on investments.
The end result is sheer dismal and waste of marketing spends.
Here we give you three tips on how to harvest maximum ROI and leave an indelible imprint:

  • The power of Trade Show Promotional Giveaways

The exhibition hall is a treasure trove for making valuable connections and generating new leads. But the million-dollar question is how to vie the attention of attendees among a hue of strong exhibitors? Well, considering all the distractions and rivalry, an impressive trade show promotional giveaway can leverage you with high traffic at your booth and drive sales. While choosing a giveaway do not forget to consider:

  1. 1. Does the item convey the essence of your brand?

  2. 2. Your personal preference about the giveaway.

  3. 3. Is your giveaway different from competitors?

  4. 4. Does the cost of promotional item match your budget?

  5. 5. Can the contact details of your brand be imprinted on it?

  • The power of Booth Demonstrations with New Media Technologies

In the age of advancements and developments, new media technologies were expected to mark the end of face-to-face marketing. But the supremacy of face-to-face human interaction is inexplicable. Today, the new media technology is complementing the trade shows. From augmented reality to touch screen objects and interactive AV displays, consumers today can have hands-on experience on the products being offered. With such appealing booth demonstrations, you can easily have a magnetic effect on attendees.

  • The power of Social Media

Digitalization has enabled us to update the minutes of details at one click. Harness the power of social media with a pre-show campaign for your business promotion. Not only will it publicize your brand but will also increase the trade show stand traffic. Tweet your followers, use hashtags with the name of the exhibition, put call to action with surprise elements and post your pictures on various platforms. A single post can reach millions of users. A right mix of social media tools can accentuate your brand image.

  • The power of Personalized Follow-Ups

Indulge your prospects in a customized experience with a personalized post-show follow-up. Let them know you care about them by using details from the meeting on the show in a follow-up mail. A personalized follow up further differentiates you from the crowd by making your response seem distinct compared to their inbox full of automated replies.

A meticulous trade show display coupled with these tips can help you draw in crowds. All you need to know is your target audience while strategizing a marketing plan and make the most of everything.

Booth Constructions help you exhibit with ease and confidence. From eye-catching graphics to the latest interactive technologies, we fabricate stands in the most meticulous manner. Our range of bespoke stands includes pavilions, chalets, modular stands, and custom-built stands.

Get a free consultation service and talk to our top-notch designers now.

XS Productions Worldwide Set to Fabricate Trade Show Stands at Intersec 2017

Dubai, November 2, 2016: The fifteen-year-old exhibit house, XS Productions Worldwide is all set to design and create meticulous trade show stands at Intersec 2017. The exhibit house is known for creating trade show stands which blow past the exhibitors’ expectations and provide them with unique, efficient, and effective exhibition solutions.

About Intersec 2017

The biggest trade show for the Security, safety, and fire protection, Intersec 2017 is the major platform for the key decision makers in the industry. The 2016th edition was a success with 31, 261 visitors from 127 countries and more than 1280 exhibitors unveiling innovation.

The year 2017 is expected to bring more than 1300 exhibitors showcasing advancements and developments across seven major areas:

• Commercial Security

• Information Security

• Safety and Health

• Fire and Rescue

• Homeland Security and Policing

• Perimeter and Physical Security

• Smart Home

Another new dimension added to Intersec 2017 is the Job Pavilion. The Job Pavilion will give exhibitors a chance to meet a pool of talented human resource.

Intersec 2017 will start with the dawn of January 22, and end with the dusk of January 24.

About XS Productions Worldwide

With a mission to provide holistic exhibition services, XS Productions Worldwide has emerged as the wizard of the trade show industries. Their strong presence in 54 countries has facilitated them with an opportunity to design and build trade show stands in the top-notch exhibitions. Their booths are brand supporting solutions which highlight the goals and objectives of the exhibitors.

What makes them different is their awareness of the cultural and aesthetical differences in the international exhibitions. A pavilion, a chalet, a custom exhibition stand or a modular trade show stand, they design and build everything. And they not only design and build but also provide on the show and post show services like shipping and installation, booth management and dismantling.

Know more about with a free consultation service.

Bespoke Stand for Apex Drug House at CPhi Worldwide 2016, Spain

With more than fifteen years of accomplishment of delivering successful exhibition stands, XS Productions Worldwide has reached the peak in Pharmaceutical sector. The company once again attained the heights of success after a triumphant participation in CPhi Worldwide 2016, Spain with Apex Drug House.

About the Company

Name of the Company: Apex Drug House

Founded: 1975

Operational Area: Pharmaceuticals

Design Summary for Apex Drug House

The 30 Sq. M trade show stand for Apex was crafted with a colour theme of subtle beige and rich white. The atmosphere inside the exhibition stand at the trade show appeared subtle and peaceful to the trade show attendees. The various aspects inside the booth are detailed down below.

– One side open trade show booth with a hard-shaped curve at the top.

– An information counters at the front on the right-hand side.

– Two sitting areas in the open with a facility of eight seats.

– A lounge at the back of the trade show stand.

– One separate space for storage.

The facilities opted by the exhibitor were equipped inside the trade show booth for Apex with 100 percent success.

About the Show

CPhi Worldwide is one of the leading trade shows of the Pharma sector. Taking place at multiple locations, the show is a global platform facilitating a massive gathering of the major buyers and sellers of the industry.

Booth Constructions has reached the heights of success since its inception. The exhibit house has come into existence for more than 15 years and established itself as an important icon in the field of exhibitions, providing the best trade show booth solutions globally.

Go through our portfolio to learn more about our trade show booth solutions. Or speak to our experts about a future requirement.