Spending large on trade shows but unable to maximize your ROI?

Want to be noticed by potential clients and be remembered long after the show? Large scores of product enthusiasts often spend enormous money with each trade show but are not satisfied with the returns on investments.
The end result is sheer dismal and waste of marketing spends.
Here we give you three tips on how to harvest maximum ROI and leave an indelible imprint:

  • The power of Trade Show Promotional Giveaways

The exhibition hall is a treasure trove for making valuable connections and generating new leads. But the million-dollar question is how to vie the attention of attendees among a hue of strong exhibitors? Well, considering all the distractions and rivalry, an impressive trade show promotional giveaway can leverage you with high traffic at your booth and drive sales. While choosing a giveaway do not forget to consider:

  1. 1. Does the item convey the essence of your brand?

  2. 2. Your personal preference about the giveaway.

  3. 3. Is your giveaway different from competitors?

  4. 4. Does the cost of promotional item match your budget?

  5. 5. Can the contact details of your brand be imprinted on it?

  • The power of Booth Demonstrations with New Media Technologies

In the age of advancements and developments, new media technologies were expected to mark the end of face-to-face marketing. But the supremacy of face-to-face human interaction is inexplicable. Today, the new media technology is complementing the trade shows. From augmented reality to touch screen objects and interactive AV displays, consumers today can have hands-on experience on the products being offered. With such appealing booth demonstrations, you can easily have a magnetic effect on attendees.

  • The power of Social Media

Digitalization has enabled us to update the minutes of details at one click. Harness the power of social media with a pre-show campaign for your business promotion. Not only will it publicize your brand but will also increase the trade show stand traffic. Tweet your followers, use hashtags with the name of the exhibition, put call to action with surprise elements and post your pictures on various platforms. A single post can reach millions of users. A right mix of social media tools can accentuate your brand image.

  • The power of Personalized Follow-Ups

Indulge your prospects in a customized experience with a personalized post-show follow-up. Let them know you care about them by using details from the meeting on the show in a follow-up mail. A personalized follow up further differentiates you from the crowd by making your response seem distinct compared to their inbox full of automated replies.

A meticulous trade show display coupled with these tips can help you draw in crowds. All you need to know is your target audience while strategizing a marketing plan and make the most of everything.

Booth Constructions help you exhibit with ease and confidence. From eye-catching graphics to the latest interactive technologies, we fabricate stands in the most meticulous manner. Our range of bespoke stands includes pavilions, chalets, modular stands, and custom-built stands.

Get a free consultation service and talk to our top-notch designers now.

Bespoke Stand for Apex Drug House at CPhi Worldwide 2016, Spain

With more than fifteen years of accomplishment of delivering successful exhibition stands, XS Productions Worldwide has reached the peak in Pharmaceutical sector. The company once again attained the heights of success after a triumphant participation in CPhi Worldwide 2016, Spain with Apex Drug House.

About the Company

Name of the Company: Apex Drug House

Founded: 1975

Operational Area: Pharmaceuticals

Design Summary for Apex Drug House

The 30 Sq. M trade show stand for Apex was crafted with a colour theme of subtle beige and rich white. The atmosphere inside the exhibition stand at the trade show appeared subtle and peaceful to the trade show attendees. The various aspects inside the booth are detailed down below.

– One side open trade show booth with a hard-shaped curve at the top.

– An information counters at the front on the right-hand side.

– Two sitting areas in the open with a facility of eight seats.

– A lounge at the back of the trade show stand.

– One separate space for storage.

The facilities opted by the exhibitor were equipped inside the trade show booth for Apex with 100 percent success.

About the Show

CPhi Worldwide is one of the leading trade shows of the Pharma sector. Taking place at multiple locations, the show is a global platform facilitating a massive gathering of the major buyers and sellers of the industry.

Booth Constructions has reached the heights of success since its inception. The exhibit house has come into existence for more than 15 years and established itself as an important icon in the field of exhibitions, providing the best trade show booth solutions globally.

Go through our portfolio to learn more about our trade show booth solutions. Or speak to our experts about a future requirement.

5 Hacks to Gain Expertise in Dubai Exhibiting

Spin the globe and find out the places that are gaining momentum in the years gone by and if you do not have Middle Eastern countries like Dubai and UAE on the count, then think again. The opportunity that UAE is offering these days is beyond leaps and bounds with the growing economic stability and change in the attitudes of people who reside in Dubai. Being tucked between Europe and Asia, this place gains the maximum momentum, with that the growing urbanization and spurring economy has led to increasing in business prospects making it a hub for exhibiting. So here are 5 hacks to be a pro at exhibiting in Dubai:

1. Language Expertise: The official language in Dubai is Arabic, however in the business industry you will find mostly people well-versed with English. However, it is important to take care of the language variations. There are a lot of words that messy conflict with the Arabic use of words. So your choice of words should be wise and well explained.

2. Bridging the Culture Gap: As an exhibitor, you must try to bridge the cultural gap. The usual greeting in Dubai n business scenarios is with usual handshakes. However, a very important point is not to handshake with the woman until initiated by them. They consider this very offensive since their women are very restricted being a male dominated place.

3. Time Utilization: Take some time out and visit Dubai before the exhibition to get familiar with the nearby areas and the culture of there. This will help you drastically in the understanding of regional nuances there and also identify better ways to deal with them. With this, you must also keep in mind that although the decision making in US and other places is steadfast, it might take a lot of time t finalize on different decisions in Dubai.

4. Additional Charges: There is no VAT levied in Dubai making exhibiting there much cheaper as compared to the US. Also, if you want to add music to your exhibit, there is no extra royalty which is required to be paid to the organizers.

5. Specifications:

• Voltage used is 220 Volts.
• No labor unions in Dubai making it cheaper to exhibit.
• Onsite labor is not available.
• Serving alcohol is strcitly prohibited in Dubai exhibitions.
• Business attires are suits and women are advised not to wear short dresses or revealing clothes to sync-in with the culture.

So, now that you know the advantages of exhibiting in Dubai with the basic rules, reach (Link Contact Us) US out for your next exhbition in Dubai as your exhibiting partners.

8 Killer Tips to Improve Your Trade Show Networking

Networking with the people, such as fellow businesspersons, industry professionals and potential clients at the trade show is all about building relationships with them. Without networking as a primary business tactic, you lose the real meaning of your tradeshow’s appearance. It is one of the most valuable tactics brands from across the globe adopt to evince sustainable and lucrative growth of their business.

How to prepare for the next trade show – since a trade show is a great rendezvous for different types of attendees, it mostly depends on your preparedness as to networking with your prospects effectively.

Here are five useful tips to help you improve your trade show networking.

Go solo

Conversation is perhaps the easiest rule of thumb for networking with the trade show attendees. If you attend it alone, that’s better. You will feel more approachable to people and communicate with them well. But if you have some guest with you, you will not feel such comfort in talking to the attendees who are already conversing with other fellow attendees at the show.

Data Management

You need to know the people going to attend your show. If you are aware of their preferences before the show, that’s even better. Prepare a list of prospects you will target at the show. One more thing – some trade shows (occupationally) enumerate the list of attendees before the commencement of the event. They are in touch with the listed attendees through social media interaction. Utilize this opportunity to your benefit. It will help you understand who is going to be at the show. You can also shortlist your prospects off the list. Don’t forget to consider a great trade show booth design as a great conveyor of your brand’s message.

Be on the spot

Make sure your presence is noticeable across exhibition hall. Socially interact with people, tell them about your upcoming trade show. The more people know of your show, the more footfalls your exhibition booth attains during the show. Experts believe, the major fraction of footfalls that a particular booth receives is because of its brand having promoted its upcoming show massively all over social media channels.

Nice, uncluttered stand

Depending on your size requirement, have a nice-looking trade show stand free from cluttered furniture and unnecessary inventories. To let visitors see and physically approach your products, you must have an exhibit booth free from any blockage between your stand and the visitors. The exhibition stand without physical barrier permits ample room for the visitors to talk to your staff, which eventually paves the path for better networking with the visitors.

Prior meeting

Perhaps all exhibitors focus on meeting with prospects during the event. How about having a conversation with them during an early morning meeting before the show stars?

It is an effectual tactic aiming to deliver results, such as more networking with people, leads and sales growth.

Quick Conversation

A long conversation with prospects kills the spirit of professionalism, especially when you brag about your brand to the point of annoyance. Keep it short and relevant. During interaction with people, the quality of conversation is determined by how many business cards you collect rather than how many you have handed out. Be more interested in their (people’s) wants and make them believe you’re trustworthy. Quick conversation leads better networking with the prospects.

Smart pitch

Your marketing message must briefly and neatly highlight who you are and what your brand is all about. Never explain your brand to the people in a way that they find your explanation beyond their ken.

A brief, smart and understandable pitch leads to quality engagement with the attendees.


One of the best ways to networking with people at the trade show is lead capturing through constant follow-up process. Always make a plan for this before you partake in a show. It will lead to networking with your target leads.


Networking is the lifeblood of the success that every exhibitor envisages in their next trade show. The more people you network with, the widespread presence you will create for your brand, let alone the significant increase of leads and sales growth your brand will undergo, eventually.

Leap from Attendees to Participants

So as the dust from all the exhibitions settles down, there comes a time when we analyze and measure the impact of our exhibition marketing. Marking that time; we also dig deeper into our personal and growth of industry in the time. All the experts delve in finding how industry has revolutionized and given their expert opinion on it further. Now when we look into the exhibition arena, we skip noticing how all the people who used to attend the events have transformed into being participants of the events. This necessarily does not imply that now everyone is an exhibitor. This derives out the fact that every visitor in the exhibition has now gone up a pedestal to now become a participant. Now the scenario is not limited where the visitor would be bound go to the event just for the business. Instead, now it has become a common sight for the visitors to be making connections and developing a friendly bond with the exhibitors. Here are 5 ways we can adopt to support this leap:

1. Peer to Peer Bonds: Going a step ahead and making peer to peer connections within the industry shows your maturity towards the industry. Even though you still keep the competitive spirit in full stride, you believe in the concept of learning from peers. Several individuals attend the exhibition to grow their knowledge base about the industry. If at this crucial time of learning, someone helps you through with decent industry experience, it means so much to the attendee. But please do not consider this as he/she is indebted you for a lifetime. Ensure that this is a genuine act of kindness.

2. VIP Concept Off Charts: Nowadays nobody believes in the concept of VIP. Everyone remains at the ground level and raises their standards as soon as they realize the heat of the situation is rising. VIP culture lost its meaning in exhibitions since past half a decade and from the time that young faces have started to appear in the industry. New young people are always open to change, and they achieve that perfection genuinely.

3. Crowd streaming: This concept as has opened the doors of social media also propagates the concept of opening up. When people open up to each other and discuss things, they automatically seize to being just attendees and are participative in the discussions, forums, seminars, and conferences. With the advent of crowd streaming now, we have developed a clear strategy to share the world of knowledge with our peers.

4. Hierarchy Levels: Now the designations like CEOs, CMOs, CTOs, CISOs and others have come down to casual approach and outlook. With the growing trend of entrepreneurship, young CEOs are coming to the industry. These designations now function to make the company grow instead of being just about the power. When visiting a trade show, a CEO does consult with his marketing team about how to go about the process and manage the results and impacts with them.

5. Experimentation: This new culture of active participation is taking over the industry because we are willing to experiment without sticking to conventional modes of exhibiting. Go ahead and adopt the social media for participation. Along with that, one must create live demos, polls, walk through and ensure that the participant is engaged and does not feel drained out during the exhibition.

The 5 Secret Marketing Techniques For The First Time Exhibitors

If this is your first trade show appearance, you bet the feeling is kind of…overwhelming.

You consider a lot of things from financial to logistics besides the significant amount of works and attentions that you devote to on making strategies for the upcoming trade show. You know the early preparation for the show is often a challenging task that consumes a major fraction of your time and attention.

Follow these secret marketing techniques to make your first trade show appearance counts and notable.

Secret marketing technique # 01 – Early registration

It will be helpful on two counts – save you on the cost, cut down on the stress.

Early registration for the trade show is great as you will avail the early bird discount. You know its helpfulness? Well, it will help you cut down on the show’s expenses. Now, be informed about all the deadlines related to the show, such as the time of the show, the venue and more. If there is a chance you (inadvertently) forget the deadlines, keep the calendar reminders. Consult your exhibition organizer and get an exhibitor checklist detailing the time of the tasks to be done at the show.

Secret marketing technique # 02 – Ideal customers

Trade show conglomerates a large number of visitors, including marketers, purchasing managers, journalists, freelancers, founders, vendors, executives and more. All of them are not your ideal customers, and therefore, you need to know or develop target customer profile in advance of your trade show. It will help you figure out the target audience. Moreover, you will be able to find great leads facilitated through the interaction with your sales team.

Secret marketing technique # 03 – Be friendly with the attendees

To succeed at a trade show, you need to get familiar with your attendees rather than occupying yourself with gadgets like computer, cell phone, or getting engrossed in conversation with your teammates. If the attendees find you busy and you are not paying attention to them walking to your stand, they will assume you to be standoffish.
Don’t project your impression so negatively in the eyes of visitors. Rather, keep the visitors on top priority, make an eye contact with them and introduce yourself cordially to them.

For the first time exhibitors, it may sound like a task non-achievable because of fear of being disregarded by the visitors. However, when you approach a few people, you get to know they are very cordial and open to conversation with you. Don’t feel lost on words during first interaction with the new attendees. A monosyllabic opening gambit like “Hi, how are you?” is enough to spice up the conversation.

Keep these in mind:

• Don’t discriminate your prospects by age, gender, appearance or financial standing.
• Converse with people even if you don’t know who is the right one to talk to first.
• Be respectful of the time granted to you by your attendees, they will hear you out willingly.
• Treat everyone with respect, and listen to the attendees.

Secret marketing technique # 04 – Show them the uniqueness of your offer

Those attendees at the trade show, they want to see how special your offers are. That said, they want to see the sample of your service/product.

You know how it will benefit your trade shows?

Let’s see how product sampling matters for customers’ engagement at the trade show.

• Product sampling through video demo using a large flat TV screen is an effective direct marketing to allow customers to try your product before buying it. It is said most brands lead by SAMPLES.
• The demo of product samples creates excitement, thus allowing the attendees to believe your offer.
• Product samples make a direct impact on consumers, drive them to buy the products after the demo.
• Seeing is believing. For most attendees, the purpose of visiting your stand is to trust the messages you emailed them before launching your show. Product sampling through video is useful to let the attendees try your brand with trust.

Secret marketing technique # 05 – pre-show marketing

It may be surprising but there are lots of attendees who handpick exhibitors in their list of “Going to visit”. They decide which exhibitors to visit much before the launch of the show. It is why you need to set pre-show marketing objectives.

How to do pre-event marketing:

• Let people know through some announcements that you are exhibiting at a particular trade show. Prospective attendees will add your event to their “to be attending” agenda.
• Your pre-event marketing strategy should involve diverse-channel way. It will help you understand the preferences of different attendees and you will be able to make a plan for your next show, accordingly.
• Indulge into content distribution and email campaigns to let your target audiences know of your next trade show.

The marketing techniques mentioned above will hopefully serve your exhibiting objective well. Though it is not the ultimate guideline to succeed at the trade show, the inputs will surely help you get the better part of how to prepare for your next trade show. Meanwhile, the best exhibition booth design is considered to be crucial in relation to helping you represent your brand better in front of the attendees at the trade show.

5 Ideas and Tricks to Compete With Your Trade Show Competition

Aiming at achieving a WOW factor during your exhibition setup is never an ideal goal for the growth of your company and brand. And while you are at it, please know that fighting against your foes in the trade shows and exhibitions become a task of paramount importance since you have a lot to achieve in the minimum of time span and lead ahead as well. A visitor hardly stands and looks at your stand for 15 seconds before deciding to come in further or moving on with his search. So ensure that you utilize those 15 seconds to their optimum power and stay ahead of every competitor.

Spacing: If your budget allows, please try and target a bigger area span in the exhibition. This will make a lot of difference given the fact that that you are already grabbing most of the attention that your competitor might gain with the size of your stand. Along with this, the fact that a bigger area gives you the power to build a better design and explore a better sense of innovation is what will redefine your success.

Theme: Everyone if in the same industry, ought to present the same product in a similar manner so what is the one factor that will make you stand out of the rest? That task is the only one thing which can be achieved by a well-planned and executed thematic design of your exhibit. Ensuring that you have a concept in mind that reflects your product and company in a unique way is only the thing that is going to give you an edge over others.

Brand Propagation: Ensuring that your exhibit propagates your brand and company name in the finest art and conveys your message to the visitor without any personal interaction can be the best advantage. Saying things with digital signage, graphics and posters on your stand is the perfect way to create that distinguished image in the exhibition and further also ensures that you have created brand retention in the minds of the people.

Experiential Marketing: As Al Pacino said, “It is easy to fool the eye but hard to fool the heart” creating a personalized experiential marketing technique for your visitors is the best answer to best competitor tactics. Creating an environment of virtual and augmented reality is one of the perfect examples of experiential marketing. Also, reaching out to your customers and visitors via the mode of social integrations enables experiential marketing: the future of technology to create an impact for you in the exhibition scenario.

Participation: Having all the other factors in your kitty saved, now the only aspect that you can work upon to gain maximum visitor count on your stand is by active participation by the visitors. If you have ensured that you keep ways to engage with your visitors, then you are also ensuring that they recall your brand and understand the value of your product at the same time. Engagement is the core value of retentively; hence, if you have assured visitor engagement and participation you can also be sure about a good ROI on the exhibit.

Create a Note of Distinction for Your Business with these Simple Trade Show Ideas

    Reddy CPhI 2015

One herculean job involved in promoting products at a trade show is to convince the potential leads and turn them into sales. However, with some effective trade show ideas at your disposal, you can very well put your competitors in shade. Before we proceed, know that it takes lots of research from reliable sources incorporation of which can put your trade show in the center stage.

The idea of trade exhibition is similar to creative design. Just as a designer uses state-of-the-art color combination technique and gives structural finishes in addition to using other techniques to create an immaculate visualization, the application of ideas for trade show booth design work in similar working pattern.

How to create notable trade show ideas –

What in your viewpoint makes a trade show look stand out?

Is it spectacular design, catchy lines or dimensions of the exhibition stand?

A thought of such nature is essential to figure out how to jot down ideas based on your experiential encounter of the things that catch your attention at a trade show. In all likelihood, what drives us may drive others as well. Therefore, make a note of your everyday experiences that draws your attention. Take a look around; there are many inspirational things you can derive ideas from for your trade exhibition. What makes them unique? Lighting techniques? Structural finishes of the trade show stand? Furniture or styles?

Are you familiar with the latest trends in exhibition market? If not, better go out and search for ideas from sources familiar with the trends in vogue. The basic idea behind this recommendation is to get updated with the latest trends, something that attracts people.
Until you know what makes people tick, there is fat chance you get any creative idea for your trade show.

Another way to get tradeshow the idea is to make a thorough research on the websites of event industries, study their case study and everything related to your need to get creative trade show idea. For instance, there are industries that prioritize custom trade show booth design, a service dedicated to representing products at trade exhibition persuasively. Collate similar idea, and if you think particular service provider has something novelty up its sleeve, hire its service.

Social media has made it easy to get connected with the experts and attendees. You need to leverage on social media and invite attendees and industry experts to poll. There are diversified tactics which you can use to find out target audience, corporate entities or potential leads.

Competition is very high when it comes to earning maximum footfalls on your exhibition stand. It is good to brainstorm ideas with your team, increase engagement on social media channels, distribute your brand’s swag (hat, the t-shirt you name it), and graphic signage close by. At the end of the day, evaluate your efforts put in a trade show to figure out what you’ve gained.

Trade Exhibition as an Experiential Marketing Model

The trade show is a cost-efficient marketing channel that offers your prospects a very personalized experience with products and services. In brief, it is experiential marketing, as people get to know your offers personally and perceive impression of your services accordingly.

In contrast to the online marketplace, trade show, as an offline marketing model, gives your customers a real-time experience.

Trade show offers your business the competitive advantage over those competitors who otherwise prefer e-marketing channel for branding their products/services. At trade fairs, you get to interact with prospects face-to-face.

The fact is, this face-to-face marketing approach is not like the online marketplace where getting to know the credibility of whom you interact with ‘s hard.

The trade show, as an experiential or face-to-face marketing channel, offers productive opportunities for your business. It is a reliable way to connect your brands with a significant number of prospects or potential leads. The fact that this marketing channel exists since time immemorial is proof that corporate companies worldwide favor and use it to promote their services to numerous business prospects.


Face-to-face marketing is perceived to be the proponent of what you offer as a brand to people or target leads. They get the drift of your brand’s message through this experiential marketing tactic. Therefore, it helps you directly connect with the prospects in a way that the image or perception of your brand that people make of gets delivered positively.

Since trade show is a direct marketing approach, people passing by at your exhibition stand feel connected to your brand. More so, you get your message across easily. If you do it right, there is the sound likelihood of your brand getting noticed at trade shows.

An instant notability is not usually experienced on the Internet marketplace, but with trade exhibition, your brand steals the show. Your brand’s message gets noticed, your goal is understood. If you do it tactfully, there is a fair chance you’d leapfrog competitors in the trade show.

Experiential marketing helps you leave a long lasting impression of your brand, considering people get attracted to your brand personally, and to some extent, emotionally, depending on how you do it. You leave personalized experience that eventually becomes the genesis of a long-term relationship with your prospects, let alone you skillfully manage to improve your brand loyalty. A direct marketing approach of such nature bears positive experience. As a result, your brand emanates ‘relatable’ sense for the audiences.

The experiential marketing manifests the elusive ‘WOW’ factor you wish to convey at the trade exhibition. You build your brand awareness, get leads and build a long-term relationship with customers.