Posts Under Tag: Trade show

8 Killer Tips to Improve Your Trade Show Networking

Networking with the people, such as fellow businesspersons, industry professionals and potential clients at the trade show is all about building relationships with them. Without networking as a primary business tactic, you lose the real meaning of your tradeshow’s appearance. It is one of the most valuable tactics brands from across the globe adopt to evince sustainable and lucrative growth of their business.

How to prepare for the next trade show – since a trade show is a great rendezvous for different types of attendees, it mostly depends on your preparedness as to networking with your prospects effectively.

Here are five useful tips to help you improve your trade show networking.

Go solo

Conversation is perhaps the easiest rule of thumb for networking with the trade show attendees. If you attend it alone, that’s better. You will feel more approachable to people and communicate with them well. But if you have some guest with you, you will not feel such comfort in talking to the attendees who are already conversing with other fellow attendees at the show.

Data Management

You need to know the people going to attend your show. If you are aware of their preferences before the show, that’s even better. Prepare a list of prospects you will target at the show. One more thing – some trade shows (occupationally) enumerate the list of attendees before the commencement of the event. They are in touch with the listed attendees through social media interaction. Utilize this opportunity to your benefit. It will help you understand who is going to be at the show. You can also shortlist your prospects off the list. Don’t forget to consider a great trade show booth design as a great conveyor of your brand’s message.

Be on the spot

Make sure your presence is noticeable across exhibition hall. Socially interact with people, tell them about your upcoming trade show. The more people know of your show, the more footfalls your exhibition booth attains during the show. Experts believe, the major fraction of footfalls that a particular booth receives is because of its brand having promoted its upcoming show massively all over social media channels.

Nice, uncluttered stand

Depending on your size requirement, have a nice-looking trade show stand free from cluttered furniture and unnecessary inventories. To let visitors see and physically approach your products, you must have an exhibit booth free from any blockage between your stand and the visitors. The exhibition stand without physical barrier permits ample room for the visitors to talk to your staff, which eventually paves the path for better networking with the visitors.

Prior meeting

Perhaps all exhibitors focus on meeting with prospects during the event. How about having a conversation with them during an early morning meeting before the show stars?

It is an effectual tactic aiming to deliver results, such as more networking with people, leads and sales growth.

Quick Conversation

A long conversation with prospects kills the spirit of professionalism, especially when you brag about your brand to the point of annoyance. Keep it short and relevant. During interaction with people, the quality of conversation is determined by how many business cards you collect rather than how many you have handed out. Be more interested in their (people’s) wants and make them believe you’re trustworthy. Quick conversation leads better networking with the prospects.

Smart pitch

Your marketing message must briefly and neatly highlight who you are and what your brand is all about. Never explain your brand to the people in a way that they find your explanation beyond their ken.

A brief, smart and understandable pitch leads to quality engagement with the attendees.

Follow-up

One of the best ways to networking with people at the trade show is lead capturing through constant follow-up process. Always make a plan for this before you partake in a show. It will lead to networking with your target leads.

Conclusion

Networking is the lifeblood of the success that every exhibitor envisages in their next trade show. The more people you network with, the widespread presence you will create for your brand, let alone the significant increase of leads and sales growth your brand will undergo, eventually.

The 5 Secret Marketing Techniques For The First Time Exhibitors

If this is your first trade show appearance, you bet the feeling is kind of…overwhelming.

You consider a lot of things from financial to logistics besides the significant amount of works and attentions that you devote to on making strategies for the upcoming trade show. You know the early preparation for the show is often a challenging task that consumes a major fraction of your time and attention.

Follow these secret marketing techniques to make your first trade show appearance counts and notable.

Secret marketing technique # 01 – Early registration

It will be helpful on two counts – save you on the cost, cut down on the stress.

Early registration for the trade show is great as you will avail the early bird discount. You know its helpfulness? Well, it will help you cut down on the show’s expenses. Now, be informed about all the deadlines related to the show, such as the time of the show, the venue and more. If there is a chance you (inadvertently) forget the deadlines, keep the calendar reminders. Consult your exhibition organizer and get an exhibitor checklist detailing the time of the tasks to be done at the show.

Secret marketing technique # 02 – Ideal customers

Trade show conglomerates a large number of visitors, including marketers, purchasing managers, journalists, freelancers, founders, vendors, executives and more. All of them are not your ideal customers, and therefore, you need to know or develop target customer profile in advance of your trade show. It will help you figure out the target audience. Moreover, you will be able to find great leads facilitated through the interaction with your sales team.

Secret marketing technique # 03 – Be friendly with the attendees

To succeed at a trade show, you need to get familiar with your attendees rather than occupying yourself with gadgets like computer, cell phone, or getting engrossed in conversation with your teammates. If the attendees find you busy and you are not paying attention to them walking to your stand, they will assume you to be standoffish.
Don’t project your impression so negatively in the eyes of visitors. Rather, keep the visitors on top priority, make an eye contact with them and introduce yourself cordially to them.

For the first time exhibitors, it may sound like a task non-achievable because of fear of being disregarded by the visitors. However, when you approach a few people, you get to know they are very cordial and open to conversation with you. Don’t feel lost on words during first interaction with the new attendees. A monosyllabic opening gambit like “Hi, how are you?” is enough to spice up the conversation.

Keep these in mind:

• Don’t discriminate your prospects by age, gender, appearance or financial standing.
• Converse with people even if you don’t know who is the right one to talk to first.
• Be respectful of the time granted to you by your attendees, they will hear you out willingly.
• Treat everyone with respect, and listen to the attendees.

Secret marketing technique # 04 – Show them the uniqueness of your offer

Those attendees at the trade show, they want to see how special your offers are. That said, they want to see the sample of your service/product.

You know how it will benefit your trade shows?

Let’s see how product sampling matters for customers’ engagement at the trade show.

• Product sampling through video demo using a large flat TV screen is an effective direct marketing to allow customers to try your product before buying it. It is said most brands lead by SAMPLES.
• The demo of product samples creates excitement, thus allowing the attendees to believe your offer.
• Product samples make a direct impact on consumers, drive them to buy the products after the demo.
• Seeing is believing. For most attendees, the purpose of visiting your stand is to trust the messages you emailed them before launching your show. Product sampling through video is useful to let the attendees try your brand with trust.

Secret marketing technique # 05 – pre-show marketing

It may be surprising but there are lots of attendees who handpick exhibitors in their list of “Going to visit”. They decide which exhibitors to visit much before the launch of the show. It is why you need to set pre-show marketing objectives.

How to do pre-event marketing:

• Let people know through some announcements that you are exhibiting at a particular trade show. Prospective attendees will add your event to their “to be attending” agenda.
• Your pre-event marketing strategy should involve diverse-channel way. It will help you understand the preferences of different attendees and you will be able to make a plan for your next show, accordingly.
• Indulge into content distribution and email campaigns to let your target audiences know of your next trade show.

The marketing techniques mentioned above will hopefully serve your exhibiting objective well. Though it is not the ultimate guideline to succeed at the trade show, the inputs will surely help you get the better part of how to prepare for your next trade show. Meanwhile, the best exhibition booth design is considered to be crucial in relation to helping you represent your brand better in front of the attendees at the trade show.

Create a Note of Distinction for Your Business with these Simple Trade Show Ideas

    Reddy CPhI 2015

One herculean job involved in promoting products at a trade show is to convince the potential leads and turn them into sales. However, with some effective trade show ideas at your disposal, you can very well put your competitors in shade. Before we proceed, know that it takes lots of research from reliable sources incorporation of which can put your trade show in the center stage.

The idea of trade exhibition is similar to creative design. Just as a designer uses state-of-the-art color combination technique and gives structural finishes in addition to using other techniques to create an immaculate visualization, the application of ideas for trade show booth design work in similar working pattern.

How to create notable trade show ideas –

What in your viewpoint makes a trade show look stand out?

Is it spectacular design, catchy lines or dimensions of the exhibition stand?

A thought of such nature is essential to figure out how to jot down ideas based on your experiential encounter of the things that catch your attention at a trade show. In all likelihood, what drives us may drive others as well. Therefore, make a note of your everyday experiences that draws your attention. Take a look around; there are many inspirational things you can derive ideas from for your trade exhibition. What makes them unique? Lighting techniques? Structural finishes of the trade show stand? Furniture or styles?

Are you familiar with the latest trends in exhibition market? If not, better go out and search for ideas from sources familiar with the trends in vogue. The basic idea behind this recommendation is to get updated with the latest trends, something that attracts people.
Until you know what makes people tick, there is fat chance you get any creative idea for your trade show.

Another way to get tradeshow the idea is to make a thorough research on the websites of event industries, study their case study and everything related to your need to get creative trade show idea. For instance, there are industries that prioritize custom trade show booth design, a service dedicated to representing products at trade exhibition persuasively. Collate similar idea, and if you think particular service provider has something novelty up its sleeve, hire its service.

Social media has made it easy to get connected with the experts and attendees. You need to leverage on social media and invite attendees and industry experts to poll. There are diversified tactics which you can use to find out target audience, corporate entities or potential leads.

Competition is very high when it comes to earning maximum footfalls on your exhibition stand. It is good to brainstorm ideas with your team, increase engagement on social media channels, distribute your brand’s swag (hat, the t-shirt you name it), and graphic signage close by. At the end of the day, evaluate your efforts put in a trade show to figure out what you’ve gained.